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Leveraging our extensive contacts in the music, trade, and tech world, The Syn PR team worked with KLAY to establish a narrative of them as an AI company launching in the proper fashion, securing mutually beneficial deals with all three major labels and publishing companies before going to market.
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Highlighted by stories with Associated Press, Music Business Worldwide, Pitchfork, Billboard, Variety, The Verge, Al Jazeera, US News and World Report, HITS, NME, and Japan Times, we secured news stories and feature coverage of KLAY's announcement, with the media covering the company in an overwhelmingly positive way.
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