KLAY
summary

Ethical AI music company announces deals with all three major labels

MEDIA
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SITUATION

Raise awareness of KLAY’s major label deals in the media

KLAY needed to increase awareness of its company and platform for a new investment round. The Syndicate was hired to secure earned media coverage regarding the deals they were making with all three major labels and their corresponding publishing companies.

SOLUTION

Amplify KLAY and their new deals regarding AI music

Leveraging our extensive contacts in the music, trade, and tech world, The Syn PR team worked with KLAY to establish a narrative of them as an AI company launching in the proper fashion, securing mutually beneficial deals with all three major labels and publishing companies before going to market.

highlights
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Company

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Majors

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Deals

WHAT THEY SAID

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results

Massive awareness in Business, Trade, tech, and music media

Highlighted by stories with Associated Press, Music Business Worldwide, Pitchfork, Billboard, Variety, The Verge, Al Jazeera, US News and World Report, HITS, NME, and Japan Times, we secured news stories and feature coverage of KLAY's announcement, with the media covering the company in an overwhelmingly positive way.

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