HBO
Curb Your Enthusiasm: Latte Larry's
Bringing Larry David and Curb's Spite Store to Life with Menotti's Coffee Stop
Fan Demand for Latte Larry’s Sparks Ultimate CYE Experience
Since Latte Larry’s debuted in Season 10 of Curb Your Enthusiasm, fans have been eager for a real-life version. Four years later, HBO and The Syn fulfilled this dream, celebrating the show and its creator, Larry David, with an authentic, hilarious multi-day event.
Transforming Menotti's into Latte Larry's for Fans
HBO and The Syn brought this to life by partnering with Menotti's Coffee Stop in LA, transforming their Venice Beach and Culver City locations into Latte Larry's. Fans enjoyed Larry's “Hot Cups of Spite” and “Dry Scones” amid neurotic details like coat racks, Purell at every table, “defecation free store” signs, and no wobbly tables.
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Fans in Attendance
Social Impresssions
Press Feature Audience
Increase in Viewership
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Thousands of Fans Waited 2+ Hours for 'Hot Cups Of Spite'
Latte Larry's merch sold out quickly, prompting additional pre-orders as fans even tried to buy decor off the walls. Over 3 days, 5K+ fans visited, with baristas serving over 2 people per minute. Social media garnered 19MM impressions, press coverage reached 80.3MM, and Season 12's premiere saw a 26% viewership increase from the previous season.
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
