The Syn was recruited to take on the complex, fan-oriented world of metal/hard rock for bands like Black Sabbath, Pantera, Whitesnake, and Dio as well as run the annual March is Metal Month campaign.
The Syn used a vast knowledge of the genre and sub-genres to draw focus to best-selling artists as well as smaller, deep catalog bands. We strived to elevate sales, streams, consumption, and revenue.
Streams for "Faith No More"
Dio's Growth on the Roster
Pantera's Growth on the Roster
The Syn has committed to Rhino’s catalog for 2 years and counting. Specifically engaging the fan bases of Pantera, Faith No More, and Dio, to take those artists from catalog into frontline territory. From stream counts to rankings at the label, these bands thrive under The Syn’s care.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.