Elevating the authentic social footprint of comedian Leslie Jones
Lack of cohesive content across social media
Leslie's feeds lacked a consistent stream of social content that highlighted her comedy, tour, and initiatives. Posts didn't have a branding through line, causing them to get lost in the mix.
Reestablish the comedy brand of Leslie Jones
With creative direction, we refreshed Leslie's socials by leaning into her roots as a stand-up comic. We populated her feed with clips from her vast archive, coupled with social support for recent initiatives like promoting her memoir and appearances on The Daily Show, helping to position her as the comedic powerhouse that she is.
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Earned Followers on Instagram
Engagements on Instagram
Engagements on TikTok
Average Views on TikTok
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Refined content output and increased posting consistency
Across a 4 month period, we created 40+ unique pieces of content, ranging from stand-up comedy clips, audiograms, still graphics, memes, and launched her YouTube channel with a stand-up special from Leslie's archive, reinvigorating Leslie's fanbase on social and helping to solidify consistency across her feeds.
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Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
