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summary
Increase awareness and grow the fanbase of LSD
MEDIA
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SITUATION
Increase awareness and grow the fanbase of LSD
Columbia Records wanted to make a splash for the new supergroup at one of pop culture’s biggest events of the year and merge pre-existing fanbases.
SOLUTION
Provide a unique and interactive fan experience
We created an innovative marketing campaign to activate audiences by utilizing LSD character mascots to pass out LSD-branded lollipops, take photos, and encourage fans to use the LSD Snapchat filter geotargeted to the area near the VMAs.
highlights
100k+
Impressions
WHAT THEY SAID
chat
results
A sneaky red carpet appearance with a big impact
The popular Snapchat content captured on the VMAs red carpet and shared on promoted pages within the app, and fans around the world saw the stunt.
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Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
