Andor Season 2 Turns Fans Into Rebels With a Covert Mission-in-a-Box Drop
Strengthen emotional connection with Andor fans
Fandom is Star Wars’ fuel, and authenticity is essential to ignite it. Lucasfilm needed a never-before-seen mailer that felt truly handmade and bespoke to deepen fan connection and reignite online conversation ahead of Andor Season 2.
Develop in-world artifacts crafted that feel Rebel-owned.
This in-world rebel artifact felt like something a character from Andor would carry. Instead of generic promo items, we armed the rebellion with screen-printed wanted posters with hidden blacklight messages, a custom blacklight flashlight, a waxed canvas poncho with Rebel patch, a sheet of rebellion stickers, and a handmade messenger bag.
Estimated Impressions
Estimated Engagements
Super-fans activated
Organic Buzz with 0% paid medi
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Generated powerful organic fan momentum
Every detail, from materials to weathering, successfully immerse fans in the fight against the Empire, sparking passionate, organic traction across digital communities without a single paid ad or sponsored creator.
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
