Thirty Tigers tasked The Syndicate with creating and executing a full-scale integrated marketing campaign for the upcoming release of Lupe Fiasco’s highly anticipated seventh studio album, 'Drogas Wave'.
Create and execute a cross-platform marketing campaign that combines grassroots efforts and out-of-home media to maximize awareness for Lupe Fiasco and 'Drogas Wave' across ten markets.
Wildpostings Across 6 Markets
Chalk Stencils Installed
The Syn coordinated a two-fold outdoor advertising campaign which included 70+ locations of Wildpostings across 6 major markets and 50 chalk stencils installed in Chicago surrounding album release date. In addition, we deployed an extensive grassroots campaign distributing 'Drogas Wave' promo materials in retail/lifestyle stores across 4 markets.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.