Murder In The Front Row

Launch and amplify an indie documentary to reach and resonate with metal fans across the US


Launch a metal documentary completely independently

Director Adam Dubin chronicled the ‘80s Bay Area thrash scene, including over 50 interviews with metal stalwarts. He sought to share his documentary with as many viewers and critics as possible across the US without a distribution partner.


All-inclusive efforts towards praise and packed screenings

The Syn created and executed a 360 plan across owned, earned, and paid channels including the film’s website (ticketing, merchandise, press), marketing, PR, social media, premiere screening, and consulting surrounding Murder In The Front Row’s national theater tour.

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Growth on Instagram


Growth on Facebook


They blew up the movie as if it were a band! We had a huge internet presence and most importantly, The Syndicate reached the heavy metal fans. The result was sold out screenings in almost every case. Rock on!


Adam Dubin, Director


Successfully broke a film with sold out tour screenings

The Syn’s all-in support contributed to rapidly sold out screenings, a 2019 NY Comic Con panel, press from national outlets (Rolling Stone, NPR, Billboard, The Playlist, The Wire), overseas attention, a national theater tour partnership with Alamo Drafthouse, and stark social media growth.

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Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.