Director Adam Dubin chronicled the ‘80s Bay Area thrash scene, including over 50 interviews with metal stalwarts. He sought to share his documentary with as many viewers and critics as possible across the US without a distribution partner.
The Syn created and executed a 360 plan across owned, earned, and paid channels including the film’s website (ticketing, merchandise, press), marketing, PR, social media, premiere screening, and consulting surrounding Murder In The Front Row’s national theater tour.
Growth on Instagram
Growth on Facebook
Adam Dubin, Director
The Syn’s all-in support contributed to rapidly sold out screenings, a 2019 NY Comic Con panel, press from national outlets (Rolling Stone, NPR, Billboard, The Playlist, The Wire), overseas attention, a national theater tour partnership with Alamo Drafthouse, and stark social media growth.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.