Orion Pictures needed to pivot marketing plans during the pandemic, so The Syn was entrusted with coming up with digital press-worthy ideas to promote the newest film in the iconic Bill & Ted series to existing and new fans. They were looking for out-of-the-box plans that could be executed in a short time to promote a movie like never before.
We organized a mass Zoom call (during a worldwide outage) with Bill & Ted fans from over 20 countries ready to break the Guinness World Record for "Most People Playing Air Guitar Online Simultaneously". The Syn partnered with professional air-guitarists to create a routine and promo video for the attempt.
Guinness World Record Title
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With this innovative marketing stunt, The Syn gained the film press coverage from major entertainment news outlets (BroadwayWorld, Cinemablend, ScreenRant, SYFY Wire, etc). This partnership with Orion Pictures (and the fans) earned Bill & Ted: Face the Music a Guinness World Record and brought the film to the forefront during unprecedented times.
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