With one week lead time and with complete secrecy, Live Nation & CAA in conjunction with Crush Management approached The Syn to help plan and execute the announcement of Panic! at the Disco’s US tour in an innovative and exciting way.
The Syn marketing team pulled together all the pieces to create a custom P!ATD crop circle. By sourcing the land, hiring an expert to help with the layout of the design, and providing on-site support during its creation; the campaign ultimately created something truly unique.
Views on “La Devotee” video
Likes on tour teaser
Views on tour teaser
Announcing Panic! at the Disco’s tour through a customized crop circle helped spread the news about the tour to a large audience of fans and music listeners. The tour teaser video gained over 172k views and the crop circle itself was featured in the music video for “La Devotee”.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.