Using Influencers to amplify the virality of Pierce The Veil’s ‘So Far So Fake’
Capitalizie on a viral moment through influencer marketing
Pierce The Veil wanted to capitalize on an organic viral moment and supplemented with influencers reaching both existing fans and new listeners to generate meaningful buzz and measurable results around the release.
Amplified reach via influencer marketing
The Syndicate identified and collaborated with key influencers to create authentic content around the track. Influencers’ creativity and timing maximized visibility and interaction with fans.
Organic videos
Likes
Shares
chat
Exceeded engagement goals across all platforms
The campaign generated millions of views and significant engagement, successfully amplifying awareness of the single. Influencer posts sparked conversation, drove downloads, and expanded Pierce The Veil’s reach. This strategy strengthened their social presence and created measurable impact on fan engagement.
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