Our PR department worked with Y La Bamba for the release of their seventh album, 'Lucha' via Tender Loving Empire Records – our third release with them in five years.
The PR team collaborated with Y La Bamba and the management team to define the narrative of this album, exploring multiplicity—love, queerness, Mexican American and Chicanx identity, family, intimacy, yearning, loneliness—and chronicling a period of struggle and growth for lead vocalist and producer Luz Elena Mendoza Ramos as a person and artist.
Years working together
Across 15 years and seven releases in their career, Y La Bamba’s music has engaged a national audience and our campaign resulted in the most prominent press of the band's career. Our work led to a theater tour with St. Paul and the Broken Bones, festival appearances and sold out headlining shows throughout the country.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.