




Since 1959, The Second City has shaped the world of comedy, launching countless iconic talents. Yet, many performers, fans, and locals didn’t realize The Second City New York had opened, bringing that same legendary spirit to a new stage in NYC.
Through our PR efforts we were able to increase awareness that The Second City is now in Brooklyn, positioning it as both a legacy brand and a fresh destination for comedy. As a result of our successful NY PR campaign, our team was engaged for publicity for Second City Works, the professional arm of The Second City as well.
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Widespread awareness that The Second City has arrived in Brooklyn, generated by a strong media buzz from respected outlets, increased audience interest and attendance, and a clear cultural foothold in the NYC comedy scene
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.