




Since 1959, The Second City has shaped the world of comedy, launching countless iconic talents. Yet, many performers, fans, and locals didn’t realize The Second City New York had opened, bringing that same legendary spirit to a new stage in NYC.
Through our PR & Digital Advertising work, we increased awareness of The Second City, now in Brooklyn, positioning it as a legacy brand and a fresh destination for comedy.
Locations
Years
Digital Ad Impressions
chat
Drove public awareness that The Second City is open in Brooklyn with media buzz from respected outlets, and intentional digital ad placements to increase audience interest and attendance, and a clear cultural foothold in the NYC comedy scene. As a result of our successful campaign, our team was also engaged for publicity for Second City Works.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.