The Second City

The Second City

The Second City
summary

The Second City brings its comedy legacy to Brooklyn with top and emerging talent

MEDIA
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SITUATION

Grow public awareness around The Second City New York

Since 1959, The Second City has shaped the world of comedy, launching countless iconic talents. Yet, many performers, fans, and locals didn’t realize The Second City New York had opened, bringing that same legendary spirit to a new stage in NYC.

SOLUTION

Media coverage raised visibility for shows and venue.

Through our PR efforts we were able to increase awareness that The Second City is now in Brooklyn, positioning it as both a legacy brand and a fresh destination for comedy. As a result of our successful NY PR campaign, our team was engaged for publicity for Second City Works, the professional arm of The Second City as well.

highlights
3

Locations

66

Years

WHAT THEY SAID

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results

Increased general awareness & visibility for TSCNY

Widespread awareness that The Second City has arrived in Brooklyn, generated by a strong media buzz from respected outlets, increased audience interest and attendance, and a clear cultural foothold in the NYC comedy scene

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