The Second City

The Second City

The Second City
summary

The Second City brings its comedy legacy to Brooklyn with top and emerging talent

MEDIA
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SITUATION

Grow awareness & attendance for The Second City New York

Since 1959, The Second City has shaped the world of comedy, launching countless iconic talents. Yet, many performers, fans, and locals didn’t realize The Second City New York had opened, bringing that same legendary spirit to a new stage in NYC.

SOLUTION

Media coverage raised visibility for shows and the venue

Through our PR & Digital Advertising work, we increased awareness of The Second City, now in Brooklyn, positioning it as a legacy brand and a fresh destination for comedy.

highlights
3

Locations

66

Years

4.8MM+

Digital Ad Impressions

WHAT THEY SAID

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results

Increased awareness & visibility for The Second City NYC

Drove public awareness that The Second City is open in Brooklyn with media buzz from respected outlets, and intentional digital ad placements to increase audience interest and attendance, and a clear cultural foothold in the NYC comedy scene. As a result of our successful campaign, our team was also engaged for publicity for Second City Works.

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