summary
A K-pop Takeover with SG5 at Coachella
SITUATION
Present a new K-pop group to a global audience
Threesixzero wanted to capture the attention and admiration of both diehard Kpop fans and casual listeners.
SOLUTION
Activating at Coachella the day of BLACKPINK's performance
Our street team talked to 1000s of fans on their way to Coachella. By connecting with people at shuttle stops we were able to guarantee they would have SG5 on their minds all day when they used our promotional fans, chargers, lighters, mirrors, and more.
MEDIA
No items found.
highlights
450K+
Streams on Debut Single
1000+
Promotional Items Distributed
WHAT THEY SAID
chat
results
Maximize reach & make meaningful connections
In just one afternoon, our team was able to connect with thousands of K-pop fans and make a lasting, meaningful connection via distributing useful promotional materials like hand fans and portable chargers.
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