Magnifying Steve Lacy’s major-label debut Gemini Rights across radio formats
Building up relationships, buzz, and breakout "Bad Habit”
Revving up for Lacy’s second record Gemini Rights, RCA Records brought in The Syn to maximize the release and its exposure at specifically the AAA, Non-Comm, and College radio formats.
Sending “Mercury” into non-commerical radio’s orbit
By introducing radio and the community to Lacy with “Mercury”, The Syn laid the groundwork for substantial chart success with his viral single “Bad Habit” and maximized impact thereafter.
Single on Billboard Hot 100
Concurrent Top 10 chart spots
chat
Indulging Lacy’s “Bad Habit” and charting across formats
Beyond the clear success of Lacy’s music with the internet and general public, “Bad Habit” found a home on various charts concurrently in 2022. Starting with the organic boost from “Mercury” at non-comm radio and growing to Top 10 ranking and spins on additional formats College, Top 40, and AAA.
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
