Increase awareness of Sweet Relief Musician's Fund capabilities during natural disasters with 100% of all donations to Sweet Relief for California fire relief are being distributed to victims, Sweet Relief covering all fees.
By leveraging relationships with media and industry partners, The Syn amplified benefit shows, compilation albums, and memorabilia to benefit Sweet Relief Musician's Fund. In addition, we connected Sweet Relief with Steve Perry's camp who donated signed items, test pressings, handwritten lyrics and more to benefit Altadena fire victims.
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In addition to the urgency of the wildfires in California, our team also supported additional funds and fundraising efforts by Sweet Relief including the launch of the Mental Health Fund, Hearing Health Fund in partnership with Sweet Water, David Johansen Fund and more. Through those efforts, significant media coverage was secured and money raised.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.