Sweet Relief

Sweet Relief

Sweet Relief
summary

Sweet Relief providing financial assistance to music industry workers during difficult times.

MEDIA
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SITUATION

Increase awareness of Sweet Relief and it's capabilities

Increase awareness of Sweet Relief Musician's Fund capabilities during natural disasters with 100% of all donations to Sweet Relief for California fire relief are being distributed to victims, Sweet Relief covering all fees.

SOLUTION

Engaged with media through meaningful press coverage.

By leveraging relationships with media and industry partners, The Syn amplified benefit shows, compilation albums, and memorabilia to benefit Sweet Relief Musician's Fund. In addition, we connected Sweet Relief with Steve Perry's camp who donated signed items, test pressings, handwritten lyrics and more to benefit Altadena fire victims.

highlights
$215,00

Raised

WHAT THEY SAID

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results

Overall awareness & funds to help LA wildfire victims.

In addition to the urgency of the wildfires in California, our team also supported additional funds and fundraising efforts by Sweet Relief including the launch of the Mental Health Fund, Hearing Health Fund in partnership with Sweet Water, David Johansen Fund and more. Through those efforts, significant media coverage was secured and money raised.

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