Taco Bell tasked The Syndicate PR team with presenting their partnerships and initiatives with cultural icons Doja Cat and Dolly Parton to music, entertainment and lifestyle publications.
Over the course of a year, our PR team curated and covered multiple major events in the US including The Superbowl, Coachella Music Festival, and Mexican Pizza: The Musical.
Pieces of coverage
We received coverage from publications such as CNN, Vulture, Billboard, Rolling Stone, and many more. Taco Bell reached record sales purely on earned editorial, which directly influenced an explosion of organic social media engagement which included 7.4 billion impressions.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.