Create a robust marketing campaign highlighting the new season's character focus, Pat (a daytime talk show host), while attracting new & existing fans as the show moved from Comedy Central to HBO Max.
The Syn crafted and executed a 3-part marketing effort: A beautiful premiere screening party featuring S1 & S2 references & interactive photo moments. Curated "Pat fan club" themed influencer mailers. And "Pat's Pick Me Up" branded coffee truck giving out "Chase Dreams" blondies & free coffee across 2 days throughout NYC during premiere week.
Increase in IG followers
The Syn’s campaign resulted in an at-capacity crowd for the premiere screening event, a growth of 32% Instagram followers, and 6 million impressions gained across the entire campaign.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.