Sounds Better with Tito’s: Creating a comprehensive music program
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Build a music program that resonates with young audiences
Tito’s needed a compelling way to deepen its connection with younger music fans while staying true to its long-standing support of independent artists. They were looking to develop a music program that genuinely resonates with emerging audiences and reflects the energy of local music culture.
Built a strategy to engage young music audiences
The Syndicate helped Tito’s define and shape their new music program, Sounds Better with Tito’s, to authentically connect with younger audiences. We mapped opportunities to support independent artists, highlighted opportunities, and created a framework that aligned with the brand’s long-standing community-driven mission.
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Introduced Sounds Better with Tito’s to engage music fans
We successfully launched Sounds Better with Tito’s music program, connecting with younger audiences and supporting independent artists. The program included strategic activations around NIVA, A2IM, ACL, and the Latin Grammys.
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