Final Girl Records

Um, Jennifer?

Um, Jennifer?
summary

NYC-based trans punk duo Um, Jennifer? release debut LP

MEDIA
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SITUATION

Raising awareness for a brand new artist

Having no online presence before releasing their debut single, the band needed a seasoned publicity team to engage fans in the media ecosystem and craft a narrative for their music.

SOLUTION

Developed release timeline and earned editorial

Leveraging our relationships across the editorial landscape, The Syndicate helped expose the band to a larger audience. Their debut album campaign resulted in features and profiles with major outlets such as Stereogum, Alternative Press, The Line of Best Fit, Hearing Things, them, and more

highlights
180

Pieces of Coverage

45K

Engagements

99.1M

Audience

WHAT THEY SAID

chat

results

Increased streams and engagement + found a booking agent

Utilizing our PR department’s wealth of knowledge in how to obtain impactful press coverage, we sculpted angles and pitches to the client’s needs. Across multiple months, we identified writers, editors, and producers at a variety of media outlets to secure the client meaningful promotional opportunities with a large reach.

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Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.