Underoath

Underoath

Underoath
summary

Genre-defining band returns with most ambitious album to date amidst moment of career resurgence.

MEDIA
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SITUATION

Reintroduce client to national media twenty years later.

Underoath wanted to elevate their profile in the media, appealing to new fans and exciting existing ones. Cover stories and profiles in national outlets, and on-site documentary footage at secret shows in Florida.

SOLUTION

Landed covers and video profiles with national outlets.

Utilizing our connections within the media, we invited key press to shows before album announce and ensured hang time with magazine editors. Conversations began months before album announce to secure coverage confirmations to publish around album release and arena tour.

highlights
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Covers of National Magazines

WHAT THEY SAID

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results

Increased audience across all socials and streaming.

We secured cover stories in three national magazines, two in-print, one digital, as well as a video documentary feature with a national outlet and a wide range of podcast appearances.

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