Bringing WILLOW to the forefront of ALT Radio
Guiding WILLOW's new single into commercial radio.
Roc Nation hired The Syndicate’s radio department to quarterback a commercial alternative radio campaign for WILLOW’s single “t r a n s p a r e n t s o u l.”
Early exposure and leveraging our pull at the stations.
By utilizing our relationships with key programmers at major commercial chains, and securing opportunities for early on air exposure, “t r a n s p a r e n t s o u l." became WILLOW’s first ever single to chart at the alternative format!
Alt Radio
Spins at Alt Format
Impressions
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WILLOW is a commercial radio success!
WILLOW had one of the breakout singles at alternative radio in 2021 with “t r a n s p a r e n t s o u l” peaking at #4. WILLOW went on to perform at iHeart Radio Music Festival and Audacy’s 2021 Beach Festival. To date, the single has seen over 32k spins at alternative radio leading to an audience of over 48 million impressions at radio.
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Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
