truTV tasked The Syn to ideate a campaign to bring together the magic community and draw their eyes away from illusions and towards the upcoming series featuring magicians like YouTuber Chris Ramsay.
Before Big Trick Energy’s launch, truTV recruited fans to form the largest online video chain of people performing a magic trick. The Syn’s campaign chased virality and embraced the show’s spirit.
Guinness World Record
CLIO Silver Award Winner
Fans were given extremely specific instructions to successfully perform the magic trick. The campaign not only beat the world record, but amassed thousands of views on TikTok under the show’s hashtag. The interactive challenge successfully encouraged fans to anticipate the May 2021 premiere.
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